[artinfo] Facebook's Mood Study: Orwellian newspeak 2.0

Robert W. Gehl lists at robertwgehl.org
Thu Jul 3 11:51:57 CEST 2014

"The goal of all of our research at Facebook is to learn how to provide
a better service."

Precisely. Advertisers who want more positive affect associated with
their brand can now pay to be inserted into more positive feeds. And
those who benefit from sadness (pharmaceuticals, anyone?) can do
likewise. Better service, indeed.

- Rob

Robert W. Gehl
Assistant Professor, Department of Communication
The University of Utah

Watch for my book: Reverse Engineering Social Media, from Temple in 2014

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