[artinfo] McLuhan Centennial Weekend - Berlin May 27 - 29, 2011

stephen kovats kovats at transmediale.de
Sat May 14 18:16:02 CEST 2011

it's my pleasure, on behalf of our McLuhan 
centennial and transmediale teams to invite and 
welcome you to:

Marshall McLuhan Centennial Weekend, Berlin

Conference |  Screening  |  Exhibition  |  Performance

Friday May 27 - Sunday May 29, 2011
Embassy of Canada / Marshall McLuhan Salon

transmediale, Berlin's festival for art and 
digital culture in collaboration with the Embassy 
of Canada and Marshall McLuhan Salon invite you 
to a key event celebrating the 100th anniversary 
of the birth of famed Canadian media philosopher 
Herbert Marshall McLuhan. Having coined 
expressions such as the 'global village' and 'the 
medium is the message' in the early days of TV 
and electronic culture, the Re-Touching McLuhan 
events explore the many interpretations of 
McLuhan's play on language and media that shape 
today's networked society.

The international conference Re-Touching McLuhan: 
The Medium is the Massage chaired by Dieter 
Daniels and moderated by Christopher Salter, sees 
leading international media and digital culture 
researchers Richard Cavell, Dieter Daniels, 
Martina Leeker, Claus Pias, Katja Kwastek, Liz 
Kotz, Janine Marchessault, Graham Larkin and 
Lorenz Engell explore McLuhan's unique take on 
tactile and multi-sensory media expressed by the 
media philosopher's unintentionally published 
blurring of the words 'message' and 'massage'.

Former Director of the University of Toronto's 
'McLuhan Programme for Culture and Technology' 
Derrick de Kerckhove joins Berlin-based McLuhan 
scholar Steffi Winkler in elaborating on rare 
broadcast material from the Marshall McLuhan 
Salon's unique archives in the first session of 
the McLuminations screening and discussion 
series, produced by UdK Berlin Institute for 
Time-Based Media resident Baruch Gottlieb.

With a keynote introduction to McLuhan's 
'massaging of the aural senses' by U.B.C. Prof. 
Richard Cavell the opening of the Centennial 
Weekend will feature the worldwide (re-)launch of 
McLuhan's 1968 audio art classic The Medium is 
the Massage, digitally remastered for the first 
time, produced and presented by hip-hop musician 
and conceptual artist Paul D. Miller aka DJ 

The Centennial Weekend will also feature the 
European première of Through the Vanishing Point, 
a major new multi-media installation by leading 
Canadian digital artists David Rokeby and Lewis 
Kaye, as well as Play_McLuhan, an exhibition by 
media art students from the Hochschule Darmstadt 
under the direction of Sabine Breitsameter will 
be presented.

Programme Highlights

Friday May 27, 18.00
Re-Touching McLuhan Centennial Weekend
Opening and Reception featuring Richard Cavell and Paul D. Miller aka DJ Spooky

Saturday May 28, 10.00 - 18.00
Re-Touching McLuhan: The Medium is the Massage
Conference chaired by Dieter Daniels

Sunday May 29, 14.30
McLuminations #1
Screening & Discussion featuring Derrick de Kerckhove and Steffi Winkler

Sunday May 29, 17.00
Through The Vanishing Point
Installation by David Rokeby and Lewis Kaye - Vernissage

Full event schedule: http://mcluhan2011.eu/schedule

Special Pre-Events

Friday, May 27, 12.00 - 17.00
Global Village: Calamity or Chance?
2nd German-Canadian Professionals Conference

Friday, May 27th, 17.00
Exhibition presentation by Sabine Breitsameter 
and students of the Hochschule Darmstadt

Embassy of Canada / Marshall McLuhan Salon
Leipziger Platz 17
10117 Berlin
U-Bahn and S-Bahn Potsdamer Platz

All events are free and open to the public but 
spaces are limited so please <RSVP at 
rsvp at mcluhan2011.eu>  and arrive early to ensure 
enough time for embassy security!

If you're not in Berlin May 27 - 29 you can join 
us online at http://mcluhan2011.eu/berlin. All 
RE-TOUCHING McLUHAN conference presentations will 
be streamed and live moderated by Lalitha Rajan 
on IRC.freenode.net on the #mcluhan2011eu channel 
(You can use your external client, or use 

If you'd like more info on the streaming 
programme please contact Lalitha at 
<lr at mcluhan2011.eu>

For more information on the programme, or coming 
to the event visit <http://mcluhan2011.eu/berlin<
or contact Michelle O'Brien at <mo at mcluhan2011.eu>
tweet @mcluhan2011eu

greetings and looking forward to seeing you in Berlin!

Stephen Kovats

Initiator / Director
McLuhan in Europe 2011 Network
Berlin Centennial Weekend | 27 - 29 May 2011
Marshall McLuhan Salon | Embassy of Canada

kovats at mcluhan2011.eu

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