[artinfo] Fwd: osocio.org
sj at c3.hu
Sun Dec 9 23:17:58 CET 2007
Osocio is dedicated to social advertising and non-profit campaigns.
It's the place where marketing and activism collide. Formerly known
as the Houtlust Blog, Osocio is the central online hub for
advertisers, ad agencies, grassroots, activists, social
entrepreneurs, and good Samaritans from around the globe.
Despite there being hundreds of other ad blogs on the web, Houtlust
stood out by focusing exclusively on social advertising. Unlike
commercial advertising, which only attempts to influence purchase
decisions, non-profit ads seeks to connect us with other human
beings. Social advertising has an uncanny power to make us stop,
think and then take action to help a person, or a group of people,
who we don't even know, who might be from a foreign culture, living
thousands of miles away. And for that reason we celebrate these
ads, study them and discuss them at length. We hope you will too.
Created by Marc van Gurp in October 2005, Houtlust began as a
personal collection of non-profit ads. Originally the site was only
written in Dutch, with no thoughts of a wider audience. But the
demand for an English version quickly grew. The tiny niche blog got
bigger and bigger. And it wasn't long before Houtlust became known
as the authoritative reference of non-profit advertising for the ad
industry and socially minded people everywhere.
Of course, we have our own ideas on how to make the world a better
place. However, Osocio promises to never push any political agenda
of its own. The campaigns we publish in no way directly express our
personal stance on a specific issue. Our focus is solely on the
communication of social messages.
If you feel you can collaborate in any shape or form, please
contact us. We're always keen on new social campaigns. So please
send us the non-profit marketing you've been working on, or the
work of your agency, along with news, links or tips.
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