<!doctype html public "-//W3C//DTD W3 HTML//EN">
<html><head><style type="text/css"><!--
blockquote, dl, ul, ol, li { padding-top: 0 ; padding-bottom: 0 }
--></style><title>LikeWar: The Weaponization of Social
Media</title></head><body>
<div><font face="Geneva" color="#000000">LikeWar<br>
The Weaponization of Social Media</font></div>
<div><font face="Geneva" color="#000000">By P. W. Singer and Emerson
Brooking</font></div>
<div><font face="Geneva" size="-2" color="#000000"><br>
</font><font color="#000000">Online news, true or false, is sustained
by the number of people who "like" it. Each successive "like"
contributes to an algorithm that generates similar content,
guaranteeing an infinite echo chamber.</font></div>
<div><font color="#000000">There's another danger hidden in what may
seem like innocuous clicks. As Singer and Emerson note, a Yale
University study found that people are more likely to believe a
headline if they have seen a similar one before.</font></div>
<div><font color="#000000">"<i>It didn't even matter if the story
was preceded by a warning that it might be fake</i>," the authors
write. "<i>What counted most was familiarity. The more often you
hear a claim, the less likely you are to assess it
critically</i>."</font></div>
<div>https://www.likewarbook.com/</div>
</body>
</html>