[artinfo] The Psychology of the Web Developer by Maisa Imamoviç

Geert Lovink geert at xs4all.nl
Tue Sep 13 17:43:42 CEST 2022

At INC we're proud to present Maisa Imamoviç's first book:

The Psychology of the Web Developer, Reality of a Female Freelancer

(INC Deep Pockets #4)

Underneath the user interface of any website-be 
it simple or complex-lurks the web developer's 
struggle with money, prestige, and power. An 
ever-lasting race to the top, never not working. 
Yet what are these unseen costs of being a 
traditional web developer, and who decides the 
rules of the game?

In this book on the psychology of an emerging yet 
often overlooked profession, Maisa Imamoviç 
explores the technological complexities 
underneath ordinary websites by asking questions 
such as: Who is a web developer? What does their 
assistant look like? Why does everybody want a 
'simple' website? What on earth is WordPress 
cringe? And what does it mean to be a female 
freelance web developer in a world full of tech 

Strolling through this landscape of questions 
with irony and self-reflection by her side, 
Imamoviç takes the reader on an insightful, 
playful journey. Combining recollections of the 
author's very first digital friend with a 
characterization of a bossy Senior Web Developer 
and his loyal Assistant as well as funny, raw 
testimonies of her own (post-pandemic) 
development within the field, the book can be 
read as a quest for liberation of the constraints 
of being both a web developer and a user.

Maisa Imamoviç is an Amsterdam-based writer, web 
developer, designer, and artist, currently doing 
her MA at CalArts. The Psychology of the Web 
Developer: Reality of a Female Freelancer is her 
first book.

And here is the URL: 

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