[artinfo] Out now: The Allure of the Selfie

[Miriam Rasch]

The Institute of Network Cultures is proud to present:

The Allure of the Selfie: Instagram and the New Self-Portrait by Brooke Wendt.

Read online, download the EPUB or PDF, or order a free print copy here!

About the publication: Over 130 million images with the hashtag 
?selfie? have been uploaded to the social media platform Instagram. 
In The Allure of the Selfie: Instagram and the New Self-Portrait, 
Brooke Wendt examines the significant hold that the ?selfie?, or the 
digital self-portrait, has over self and society. Media theorist 
Vil?m Flusser observed that society could become programmed to snap 
pictures for the sole benefit of cameras, as though under a ?magical 
spell?, if photographs continued to be undecoded. Wendt examines this 
magical spell by analyzing users? self-portraits on Instagram, one of 
the most popular contemporary platforms for image production.

Marshall McLuhan?s reframing of the Narcissus myth elucidates the 
allure of the selfie. McLuhan notes that Narcissus was numb to his 
mirror image and did not recognize his reflection as his own ? he 
thought his image was that of another. As though unaware that we are 
looking at ourselves, we quickly become numb to our selfies, taking 
numerous pictures of ourselves without hesitation. It is the promise 
of pluripotentiality that fascinates us; however, we are also 
perpetually tempted and trapped by the notion of creating an ideal 
self with digital tools such as filter and hashtag functions. In the 
five essays comprising The Allure of the Selfie: Instagram and the 
New Self-Portrait, Brooke Wendt thus questions the changing nature of 
identity and the self-portrait in the age of Instagram.

About the author: Brooke Wendt is a visual culture critic, 
photographer, and curator. She holds a BFA in Photography from 
Kendall College of Art and Design (Grand Rapids, Michigan) and an MA 
in Critical Theory and Creative Research from Pacific Northwest 
College of Art (Portland, Oregon). Currently, Brooke Wendt works as a 
strategic researcher in the design strategy field and questions the 
purposes of new technologies.



Colophon: Network Notebooks editors: Geert Lovink and Miriam Rasch. 
Design: Medamo, Rotterdam http://www.medamo.nl. ePub developer: Andr? 
Castro. Publisher: Institute of Network Cultures, Amsterdam. 
Supported by: Amsterdam Creative Industries Publishing, University of 
Applied Sciences (Hogeschool van Amsterdam), Stichting Democratie en 
Media, and Pacific Northwest College of Art.

Brooke Wendt, The Allure of the Selfie: Instagram and the New Self 
Portrait. Network Notebooks 08, Institute of Network Cultures, 
Amsterdam, 2014. ISBN 978-90-822345-1-0.

The EPUB can be downloaded directly from: bit.ly/AllureSelfieEpub

Please feel free to share!

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Miriam Rasch, MA
Institute of Network Cultures
Amsterdam University of Applied Sciences | HvA
room 04A07
Rhijnspoorplein 1
NL-1091 GC Amsterdam
t: +31 20 5951865
miriam at networkcultures.org
www.networkcultures.org
@INCAmsterdam