[artinfo] The Serendipity Machine by Sebastian Olma

[Geert Lovink]

Out now!

The Serendipity Machine.
By Sebastian Olma, with a foreword by Joe Pine

Order or download for free at http://www.theserendipitymachine.com

The notion of serendipity is not new to business thinking. Everyone 
knows how important unexpected encounters and knowledge exchange are 
for innovation. What is new is actually building a business - a 
machine - that systematically facilitates serendipity. This book 
presents a disruptive business model that is able to achieve exactly 
that. It reveals the principles behind the business model, giving 
companies and organisations the opportunity to become serendipity 
machines themselves.