[artinfo] create a "commercial for a concept"

Adele Eisenstein adele at c3.hu
Fri Feb 2 01:23:59 CET 2007

commercial for a concept
Based on the consideration that not only products 
- but also concepts and ideas need publicity, 
this project is about producing "commercials for 
a concept". What is a concept? Let´s answer with 
an example: "I suggest: Friesenpool" is a 
commercial that promotes the building of an 
open-air public pool, instead of another office 
building in the city center. The idea was to 
improve the quality of life and to create a new 
symbol for the urban center. A concept is 
everything but a product I guess. But this is not 
really true. Publicity for a product that doesn´t 
exist is a"commercial for a concept" as well. We 
feel a need for new concepts and ideas regarding 
our public and personal lives. Let´s promote them!

to people
Do you know anything that should be promoted? 
Like an inventive product that should be 
produced, a better way to organize society, some 
details in life that easily can be changed but 
nobody does? There are always inventions coming 
into our minds. In general, we let them go 
because we have other things to do. Not this 
time! And if you are a professional who created 
an idea, concept or inventive product that should 
be promoted - even better! "commercial for a 
concept" is about promoting what turns things 
upside down. Write a few lines about your idea or 
concept. An image or drawing might improve the 
presentation. The submitted ideas and concepts 
are published on the "commercialforaconcept.com" 
website. All the copyrights of the idea (if any) 
stay with you. We would just like to promote it. 
Video directors choose an idea and produce a 
commercial for it. The resulting series of 
commercials will be shown under the title "ideas 
for europe" at the 53rd International Short Film 
FestivalOberhausen 2007 and at other venues. They 
will be published on DVD by"Raum fuer Projektion".

to directors
We would be really glad if you are interested in 
producing a "commercialfor a concept". Just go to 
choose a concept (or/and submit one yourself), 
and produce a commercial for it. Of course you 
will participate in the returns of the DVD, or of 
subsequent screenings or broadcasting on TV. 
Please get in touch with us before starting... We 
consider "commercials"as a visually-advanced 
short film format that can be used to promote concepts.

Ursula Böckler & Georg Graw mail: 
<mailto:grawboeckler at gmx.de>grawboeckler at gmx.de

deadline for finished clips
30 March 2007 (premiere is scheduled on 4 May)

Please send a file (DV PAL or DV NTSC, Quicktime 
or AVI, Sound: 48khz/16bit) on DVD-R or CD-R or a 
Mini-DV tape (PAL only). Please DON´T send a video-dvd or mp2 files.

Michael Heydebreck, Auenweg 173,Gebaeude 9, D-51063 Cologne, Germany.

commercial for a concept: 
raum fuer projektion: 
international short film festival oberhausen: 

"commercialfor a concept" is a project by Graw 
Böckler. "ideas for europe" is commissioned by 
the 53rd International Short Film Festival 
Oberhausen 2007. Produced with a grant from the 
Foreign Ministry of the Federal Republic of 
Germany. Graw Böckler are video directors 
specialized in the short format. They run "Raum 
fuer Projektion" - an independent DVD-Label and 
temporary projection space based in Cologne / Germany.

We are very interested in ideas, concepts & 
commercials from people whose work we don´t know. 
Please understand that we can not guarantee 
participation in the project. Let us know if you have further questions.  

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