[artinfo] The International Database of Corporate Commands

[kanarinka]

THE INTERNATIONAL DATABASE OF CORPORATE COMMANDS

CALL FOR GLOBAL PARTICIPATION

Contribute corporate commands at: www.corporatecommands.com

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FOR IMMEDIATE RELEASE

Contact:
The Institute for Infinitely Small Things
info at infinitelysmallthings.net
www.infinitelysmallthings.net
617-501-2441

Contribute Your Research: www.corporatecommands.com


BOSTON, MA & INTERNET, February 4, 2005

The Institute for Infinitely Small Things announced its new research
initiative today, THE INTERNATIONAL DATABASE OF CORPORATE COMMANDS
(IDCC). This research database is open to submissions of corporate
commands from researchers around the world. Researchers from around the
world can upload text (multi-language support), metadata and photographic
documentation of corporate commands in context.

WHAT IS A CORPORATE COMMAND?
A Corporate Command is an instruction work, a call to action in the 
form of an imperative:

"Just Do It"
"Turn on the Future"
"Live without Limits"
"Tap into great taste"
"Think different"
"Ride the light"
"Live Like You Mean It"

It is the hypothesis of the Institute for Infinitely Small Things that
these commands, largely and consciously ignored by a public
over-saturated with advertisements, function at the scale of the
infinitely small. Tiny events that do not disturb one's consciousness or
disrupt one's identity as "free" agents, these commands seep under the
surface of the individual and lay claim to the territory of the Deleuzian
Virtual. Desire, memory, and future potentiality become territories for
conquest and tactics for social and political control.

By compiling, tabulating, concretizing and enacting these commands in the
International Database of Corporate Commands (IDCC), the Institute for
Infinitely Small Things seeks to better understand the mechanisms behind
this deployment of power and its larger cultural ramifications.

EVENTS & EXPEDITIONS:
The Institute for Infinitely Small Things will be using the IDCC to lead
a series of public expeditions during the 2005 Boston Cyberarts Festival
in April-May. The Institute's temporary laboratory will be situated at
Space 200 at 200 State Street in Fanueil Hall. Please check the website
for exact times and locations of expeditions:
www.infinitelysmallthings.net

PARTNERSHIPS:
The Institute welcomes requests for Research Partnerships from
institutions and individuals engaging with similar questions. The IDCC is
licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0
license. We are interested in publishing, syndicating or linking to any
research that is relevant to our mission.

CONTRIBUTE YOUR RESEARCH:
www.corporatecommands.com

ABOUT THE INSTITUTE FOR INFINITELY SMALL THINGS
http://www.infinitelysmallthings.net
The Institute for Infinitely Small Things is a research organization
dedicated to the creation, collection and documentation of all of the
infinitely small things in the world, past, present and future. The
Institute's research projects are concerned with creating a critical
cartography through which to explore notions of political power, social
controls, collective agency and human freedom.