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      <title>2018 Ars Electronica Festival: Error - The Art of
        Imperfection</title>
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                            <td style="font-family:Calibri, Verdana,
                              Arial, Helvetica,
sans-serif;color:#222222;font-size:32px;line-height:38px;text-align:left;"
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                              <h1 class="link--white"
                                style="font-family:Calibri, Verdana,
                                Arial, Helvetica,
sans-serif;color:#222222;font-size:32px;line-height:38px;text-align:left;
                                margin:0;">2018 Ars Electronica
                                Festival: Error – The Art of
                                Imperfection</h1>
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                              Arial, Helvetica,
sans-serif;color:#222222;font-size:15px;line-height:21px;text-align:left;"
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                              <p style="font-family:Calibri, Verdana,
                                Arial, Helvetica,
sans-serif;color:#222222;font-size:15px;line-height:21px;text-align:left;
                                margin:0;">(Linz, April 12, 2018) Mas
                                Subramanian and his team actually wanted
                                to test the magnetic and electric
                                properties of manganese oxide, but
                                instead stumbled upon a previously
                                unknown pigment, YInMn Blue. And it’s
                                precisely this shade of blue that adorns
                                the posters announcing this year’s Ars
                                Electronica Festival and its “Error –
                                The Art of Imperfection” theme.
                                September 6-10, 2018, the focus will be
                                on mistakes, fails, blunders and
                                deviations from the norm. Whether
                                celebrated as a marvelous source of
                                innovation or scorned as the cause of
                                catastrophic accidents, error is the
                                center of attention this year.<br>
                                <br>
                                Ars Electronica is once again summoning
                                hundreds of artists, scientists,
                                engineers, designers, technologists,
                                entrepreneurs and social activists
                                worldwide to gather in Linz September
                                6-10 to jointly investigate current
                                technological and social
                                interdependencies and their potential
                                future manifestations. The festival
                                locations are arrayed through the heart
                                of the inner city, with POSTCITY as the
                                hub and setting of such highlights as
                                the Big Concert Night, the u19 – CREATE
                                YOUR WORLD festival and a jam-packed
                                lineup of conferences featuring stellar
                                participants.</p>
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                                        margin:0;">Ladies and gentlemen,<br>
                                        <br>
                                        the <strong>press release</strong>,
                                        the <strong>online accreditation
                                        </strong>for<strong> media
                                          outlet representatives</strong> as
                                        well as <strong>images</strong>
                                        can be found <a
                                          style="color:#222222;"
                                          href="http://cdn.mlwrx.com/sys/r.aspx?sub=G1JpW_1vhNk3&link=dpq6"
                                          moz-do-not-send="true">here</a>.<br>
                                        <br>
                                        An <strong>interview
                                          with Gerfried Stocker</strong>
                                        about this year's festival theme
                                        can be found on the  <a
                                          style="color:#222222;"
                                          href="http://cdn.mlwrx.com/sys/r.aspx?sub=G1JpW_1vhNk3&link=dpq8"
                                          moz-do-not-send="true">Ars
                                          Electronica Blog</a>.<br>
                                        <br>
                                        Details on the <strong>program</strong>
                                        will be uploaded to the <a
                                          style="color:#222222;"
                                          href="http://cdn.mlwrx.com/sys/r.aspx?sub=G1JpW_1vhNk3&link=dpvP"
                                          moz-do-not-send="true">festival-website</a> during
                                        the summer. <br>
                                        <br>
                                        With queries: <a
                                          style="color:#222222;"
                                          href="http://cdn.mlwrx.com/sys/r.aspx?sub=G1JpW_1vhNk3&link=doTq"
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                                        Tel.: +43.732.7272.32 or
                                        +43.732.7272.38 <br>
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                                        Your Ars Electronica
                                        MediaService</p>
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                <tr>
                    <td>
        <![endif]-->
              <table
                style="max-width:700px;margin-left:auto;margin-right:auto;"
                cellspacing="0" cellpadding="0" align="center"
                width="100%" border="0">
                <tbody>
                  <tr>
                    <td
style="text-align:center;background-color:#FFFFFF;padding-left:50px;padding-right:50px;"
                      class="l-row tmpl--padding" bgcolor="#FFFFFF">
                      <table class="full" style="margin:0
                        auto;min-width:100%;" cellspacing="0"
                        cellpadding="0" align="center" width="100%"
                        border="0">
                        <tbody>
                          <tr>
                            <td style="font-family:Calibri, Verdana,
                              Arial, Helvetica,
sans-serif;color:#888888;font-size:12px;line-height:17px;text-align:center;"
                              class="scale loLink">
                              <p style="font-family:Calibri, Verdana,
                                Arial, Helvetica,
sans-serif;color:#888888;font-size:12px;line-height:17px;text-align:center;
                                margin:0;">Ars Electronica Linz GmbH
                                & Co KG / Ars-Electronica-Straße 1,
                                4040 Linz, Austria<br>
                                Tel. <a style="color:#888888;"
                                  href="http://cdn.mlwrx.com/sys/r.aspx?sub=G1JpW_1vhNk3&link=doTx"
                                  moz-do-not-send="true">+43.732.7272<u>.</u></a><u>38</u> /
                                Fax. +43.732.7272.632 / E-Mail: <a
                                  style="color:#888888;"
                                  href="http://cdn.mlwrx.com/sys/r.aspx?sub=G1JpW_1vhNk3&link=doTy"
                                  moz-do-not-send="true">christopher.sonnleitner@aec.at</a>  /
                                Web: <a style="color:#888888;"
                                  href="http://cdn.mlwrx.com/sys/r.aspx?sub=G1JpW_1vhNk3&link=doTz"
                                  moz-do-not-send="true">www</a><a
                                  style="color:#888888;"
                                  href="http://cdn.mlwrx.com/sys/r.aspx?sub=G1JpW_1vhNk3&link=doTz"
                                  moz-do-not-send="true">.aec</a><a
                                  style="color:#888888;"
                                  href="http://cdn.mlwrx.com/sys/r.aspx?sub=G1JpW_1vhNk3&link=doTz"
                                  moz-do-not-send="true">.at</a><br>
                                UID: ATU72312179 / All Rights Reserved,
                                2018</p>
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          </tr>
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        <tbody>
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                style="max-width:700px;margin-left:auto;margin-right:auto;"
                cellspacing="0" cellpadding="0" align="center"
                width="100%" border="0">
                <tbody>
                  <tr>
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style="text-align:center;background-color:#FFFFFF;padding-left:50px;padding-right:50px;"
                      class="l-row tmpl--padding" bgcolor="#FFFFFF">
                      <table class="full" style="margin:0
                        auto;min-width:100%;" cellspacing="0"
                        cellpadding="0" align="center" width="100%"
                        border="0">
                        <tbody>
                          <tr>
                            <td style="font-family:Calibri, Verdana,
                              Arial, Helvetica,
sans-serif;color:#888888;font-size:12px;line-height:17px;text-align:center;"
                              class="scale loLink">
                              <p style="font-family:Calibri, Verdana,
                                Arial, Helvetica,
sans-serif;color:#888888;font-size:12px;line-height:17px;text-align:center;
                                margin:0;">Credit: Ars Electronica /
                                Martin Hieslmair</p>
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